Markerbased AR

You must have a marker in front of your camera. It will then render an object on top of this marker.

Markerless AR

Requires only a clean space (a surface plane) which will be recognized by your camera.

Use cases:

  • Placing a coffee maker in your kitchen to see what it looks like
  • Placing furniture in your room before you buy it to see what it looks like
  • Pokemon Go
  • Porsche app - Stell dir das Auto in die Einfahrt und ändere Aussehen und Farbe
  • Küchenmanufaktur Sales App - Vertreter kommt mit Tablet zum Kunden, baut virtuell eine Küche auf und präsentiert

Projection based AR

Requires a small projector for working, e.g. with Google GLASS.

Superimposition based AR

Also called: Object tracking AR. It extends an actual object with a Digital object

Target based AR

Recognizes a whole area of targets and places augmented objects according to their digital position

This might be a better option than using GPS based solutions when the area is rigid and seldom changes

Use Cases:

  • BMW - Hotels - Tablet App: Quickest way to the pool or the bar
  • Museum guide - a virtual, audio + AR based tour through the exponats

GPS - based

The app recognizes the GPS coordinates of the device and places objects according to their programmed position